Review of Advertising Secrets of the Written Word by Joe Sugarman

A True Master of Copy writing Shows You How To Do It Yourself

If you want to get a quick education in how to write sales copy like a pro, here it is. If you are a pro and you want a course on how to improve your copywriting, here it is as well!

This is one of the greatest books on copywring available today. Definitely in the top 10 ever written.

I have been in marketing for well over 20 years and out of hundreds of books I have purchased, this is one of the few that sit on my "reference" shelf right at my desk (along with another of Joe's books "Triggers" )

If your livelihood depends upon writing effective and persuasive sales copy (as mine does) then you will LOVE this book.

Joe takes you by the hand and walks you through the process. He shows you exactly how to get inside your prospects mind. Not with manipulation, but with empathy for what your buyer is looking for.

It would be a bargain at 5 times the price. It is not only useful as a reference, it is a pleasure to read and will get you thinking in entirely new directions.
Advertising Secrets of the Written Word

Most importantly, if you write sales copy it will make you money.