Great Marketing Quote and Advice

* “The only way to improve results, regardless of medium (and we’ve counted over 350 different kinds of ‘media’) is to increase personal relevance.

The concept: We are living in an increasingly cluttered world, with a consumer who is suffering from sensory overload. And that is likely to increase with even more ways to reach the consumer, from CD-ROM to interactive TV to God knows what.

The more relevant we make a communication to the individual consumer we are trying to persuade, the more likely we are to capture attention—and an order.”

—Jerry I. Reitman